Wednesday, 22 August 2007

How to Monetize Your Website with AdSense & How to position your Google Adsense advertisements

By: Brian McGregor

Google AdSense is a fast and easy way for website publishers to automatically display relevant text-based ads on their web pages and earn money in the process.

How do you start making money from your website using AdSense?

1. Sign up for a Google AdSense account. It will only take a few minutes of your time.

2. When your site is accepted, you can begin creating AdSense ads. This is achieved on Google's AdSense site. At the end of the creation process you download the HTML code Google AdSense provides, for inclusion in your web pages. You can insert this code on as many pages and web sites that you wish. Once you upload your amended web pages to your host, the AdSense ads will usually start appearing immediately.

3. You will earn a few cents or dollars per click when someone clicks on any AdSense ads displayed on any of your web pages. The amount you get paid per click is dependant on the amount the advertiser pays Google for the click. You have no control over this value, although there are ways to find out which keywords are higher earning than others. One word of warning - never attempt to earn revenues by clicking on the AdSense ads on your own sites. Under the terms of Google AdSense, this is not allowed and can result in your AdSense account being terminated instantly. The money you have already earned may be lost because of this.

4. Check your statistics. AdSense earnings can be checked at anytime by logging into your Google AdSense account. There are also tracking mechanisms available which you can incorporate during the AdSense ads creation process. This will help you in determining which of your websites and pages are making the most AdSense income.

Once you've got your account up and running, it is important to note that there are several factors affecting how your AdSense ads will perform and thus the amount of money they can potentially make for you.

How do you increase your AdSense earnings?

1. It is best to limit the content for each web page to a single niche or topic. Google AdSense will then be able to serve ads that are highly relevant to your page, which will then result in a higher clickthrough rate.

2. You have complete flexibility in selecting the text colors to be used in the AdSense ads appearing on your web pages. You can thus make the AdSense ads blend into the color scheme on your page, making the ads almost appear as if they are part of the information on the page a opposed to being ads. Alternatively, you may choose to make your AdSense as stand out from your page by using a different color scheme.

3. The location of the ads on your web page can also have an impact on your success with AdSense. On the Google AdSense website, there is a very useful "hot spot" diagram which indicates the best place to locate ads on web pages.

4. There are currently 12 AdSense ad formats. You can test which of these are most successful on your web pages. There is a school of thought which says that traditional banner style formats are now being ignored by many internet users. In other words, they are instantly recognized by viewers as being advertisements and therefore are not even glanced at.

There is no reason why any webmaster should not try AdSense on their sites. It is easy to implement, simple to monitor and makes them money for zero outlay.

Article Source: http://www.article-buzz.com

How to position your Google Adsense advertisements


After using AdSense for a while you must have begun to ask yourself if there's anything you could do to improve your AdSense based earnings. But before you go on experimenting with this and that setup you have to realize a couple of things about positioning.

The first thing you should know is that there is no universal position that is guaranteed to improve your earnings. That being said, the part above about experimenting is meant to be taken literally. You have to try as many setups as you can to find the solution with the greatest benefit.

But, of course certain places usually work better then others. Of course, Google recognizes this and they publish a "heat map" of how much revenue ads placed in certain portions of the page can bring you. Experimenting is often the best way you can find, what suits the sub conscious mind of your audience.

Generally the most profitable ads are placed within the main content, generally right above it. But this is by no means a rule and there are some exceptions to it. One known exception is having a news site or something similar to a new site.

If this is your case, you will often find that you generate more earnings by placing your ads at the bottom of the content, right before comments begin. This is because as users finish reading a story, they have a short moment where they're looking for something more to do. And your AdSense ads can offer them that something.

Also, placing ads to the left side of your page seems to work better almost all the time. Of course, this is logical because text is generally written from left to right (unless you come from certain countries where it's the other way around).

People will finish a sentence and return their eyes to the left position, which means they have a higher chance of spotting your ads.

Also, there's a bit more to this then just having ads visually in the right place. If you have more then one ad you have to worry about where they're located in the code as well. And there's a very good reason for this concern.

AdSense fills the ads in the order it finds them in the source. That means that if the first add you have in the code isn't the one generating the highest revenue, you may soon start to lose money, rather then earn more.

This is because if AdSense doesn't have anymore ads it will supplement your space with public service ads or just leave it blank altogether. That means that, if you're unlucky, you could end up with your most profitable locations not having any good ads at all. To supplement your revenues

There are other issues with how many ads you should place in your site. The problem is that if you have too many, rather then generate more income, you'll have a lower click through rate, as visitors tend not to follow ads from the places where these come in excess.

You have to constantly keep track of how the users interact with your site. Keep an eye out for where the visitors will be looking at your site most. This is generally the place where you want to use your first ads. Also try not to place ads in annoying positions as that can guarantee a lower click through rate.

Of course, you always need to have ads that blend in with your content and generally don't make the visitor's presence on your site an unpleasant one. The key is providing an enjoyable experience for your visitor, whilst generating revenues from their exploration.

And again, ultimately the best revenue will be earned through a lot of experimentation. Be sure to use AdSense's channels feature and be on the look out for how certain ads in your pages are doing whilst altering the positions to better supplement your earnings.

You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at www.AdsenseTemplates.com (http://www.adsensetemplates.com). They are offering 100 fresh new templates every month.

Article Source: http://add-articles.com

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